About FARR Frameworks
The bicycle is a tool, but riding that bike is an idea. An idea is a thought produced by thinking or occurring suddenly in your mind. Your mind is responsible for enabling you to be aware of your world, your surroundings and your experiences. Not only are all of us physically different, our minds, our thoughts, our ideas are different. The idea of cycling to you may not mean the same to me, to him, to her, or even them. Cycling is an idea, the idea is yours, and the bicycle is just a tool. A good tool makes you forget it’s even a tool at all. It becomes an extension of your very physical being, and your mind can no longer make a distinction between where you end and it begins. At that very point you are free, your mind is free and experiences become more than possessions.
Minds Create, Hands Build
FARR Frameworks is not a business, and it is not a person, it is an idea. It is the idea that you can make cycling whatever you want it to be. The very moment your feet leave the ground, and you are suspended it is freedom, enjoyment, sustainability, transportation, health, sport, competition, lifestyle, and mindset. To open your mind and explore these ideas, you must have a bicycle that fits you physically AND emotionally. Tell me, what will we create together?
Ride Fast, Ride FARR
I am Todd Farr, and I’m a degreed Mechanical Engineer looking to inspire people about the idea of cycling. I want to hear your story. Explore, Create, Inspire.
Official OEM List
Chris King: Headsets, Hubs, and Bottom Brackets
ENVE Composites: Carbon Fiber Forks, Stems, Seatposts & Wheels
Thomson: Stems, Seatposts and Handlebars
Velo-Orange: Vintage Looking Bicycle Parts & Accessories
Below is my Instagram feed, it show photos of my shop, current builds, world travels, and the things I like to do with the people I love when I am not working.
What's the story behind the "dots" in the logo? They represent the hubs of a bicycle. They are the anchor points of my logo as well as the anchor points of the frame. The hub location is where the frame connects to the wheel, which in turn connects to the road.
Studio Photography by Jeff Zimmerman